Niagara College has a strong record of effective media relations, and uses earned media to raise the profile of Niagara College, its programs, services and events, share stories of staff and student success and advocate on key issues facing the college. The Marketing and Communications Department maintains comprehensive media lists that include local, provincial and national print and electronic media, as well as specialized lists of niche and trade media. Media Relations services at Niagara College include the following:

  • Media Releases: Media releases are intended to generate media coverage of a College news item, issue or event.
  • Media Advisories: Media advisories are intended to invite the media to cover an event, and are typically issued one week prior to the event.
  • Pitch letters: Pitch letters are directed at specific reporters/news outlets and are intended to generate coverage of a news item.
  • Media interviews: Niagara College staff are sometimes contacted by media to add follow-up comments to media releases, respond to issues or events, or comment on trends or issues of the day. Please note: Initial media inquiries should always be directed to Dorita Pentesco, Director of Marketing and Communications, at ext. 7653 or Michael Wales, Senior Communications Officer, at ext. 7773.